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Brand Guidelines

Maxspell Brand

Our visual identity and brand standards. Guidelines for using Maxspell logos, colors and brand assets across all media.

Logo

The Maxspell logo is available in multiple formats and color variants.

Color Logo

Color Logo

The primary logo, for white and light backgrounds.

Dark Logo

Dark Logo

For navy, black and other dark backgrounds.

Favicon

The Maxspell favicon for browser tabs and bookmarks, in light and dark variants for every browser theme.

Favicon, light

Favicon, light

Browser tabs and bookmarks on light themes.

Favicon, dark

Favicon, dark

Browser tabs and bookmarks on dark themes.

Usage Guidelines

  • Clear space — Keep padding around the logo at least the height of the star.

  • Minimum size — Do not use the favicon smaller than 24×24 pixels.

  • No modifications — Do not stretch, rotate, recolor or add effects.

  • Background contrast — Use the variant that gives sufficient contrast.

  • File formats — Prefer SVG on the web and PNG in other contexts.

Brand Colors

Navy and gold come from the logo. The supporting colors are used across our website and products.

  • Maxspell Navy

    #002966

    Logo wordmark, primary buttons

  • Maxspell Gold

    #F2B44B

    Logo star, highlights and markers

  • Action Blue

    #1C5DC5

    Links and interactive accents

  • Ink

    #0A172B

    Headings

  • Mist

    #F8FAFC

    Section and surface backgrounds